US division of global independent optical association CECOP announces Brent H. Alvord as Chief Development Officer

Miami, Florida, June 2, 2021CECOP USA announced today that it has named Brent H. Alvord as the firm’s Chief Development Officer. In this new position, Alvord will take the reins to further accelerate the company’s rapid growth trajectory, with oversight of marketing, sales, strategic alliances and new service offering development.  In addition, he will lead the acquisitions of optometry locations that will help CECOP USA expand into practice management in order to share systems, processes and best practices with Members.

Alvord previously held senior leadership roles at ABB Optical Group, including the role of Managing Director, Strategic Business Development & Engagement, in which he was responsible for $1.2B of sales volume.  At ABB, he also served as Vice President, Business Operations, leading distribution operations, freight and logistics, customer service and business analytics.

Over 25 years, Alvord gained sales, financial and operations expertise in a range of industries through roles at high growth organizations including Lenny’s Subs (President), LNR Property, America Online, Burger King and FedEx.  He holds an MBA and BA from the University of Memphis.  He also volunteers his time with the United Way of Broward County and as the Scoutmaster for Boy Scout Troop 325, to benefit the South Florida community.

“We are very excited to have Brent join CECOP, as we know he will be pivotal to the growth of our network and brand across the U.S.,” said Ignacio Macias, CEO, CECOP North America.  “Brent is the right person to help us build upon our strong community of independent optometrists across North America.”  CECOP now delivers unmatched value to more than 2,000 independent optical stores and optometry practices in the U.S.

“CECOP has accomplished incredible results in the past 15 months since entering the U.S. market,” said Alvord.  “I’m honored to be charged with delivering exponential value to our members, helping them thrive and grow, and owning the company’s U.S. aggressive growth strategy.  We look forward to sharing news of our success.”


CECOP is the leading global association of independent opticians and optometrists, delivering collective buying power, operational best practices, strategic solutions and other services to 7,000+ members and more than 120 brand partners across Europe and Latin America. CECOP is expanding globally, with operations in Spain, Portugal, Italy, England, Ireland, Brazil, Colombia, Mexico and the United States.

Founded in 1996 by the visionary Jorge Rubio, CECOP has stood apart for its real and revolutionary commitment to the needs of professionals in the independent and entrepreneurial sector of the optical market.  At the heart of the firm’s DNA and powering its success are CECOP’s core values: collaboration, excellence, flexibility, commitment, innovation and ethics.

CECOP is committed to driving the transformation and profitability of a global community of independent optometrists through proven, best-in-class business practices, strategic expertise, operational management, training, and scaled purchasing power with premier suppliers.