Our A La Carte Services Give you the Option to Choose the Marketing Solution you Need
$29/month per location
Consistency is Key: Manage Your Business Listings
Keep Your Customer Journey Seamless
Think of your directory and business listings as a sort of digital business card. They are one of the first touchpoints your customers will experience on their journey and one of the more important ones. Your listings are where your patients find out what kind of practice you are, and what sets you apart from everyone else. That’s why it’s crucial that your business is speaking with one voice everywhere it’s found.
However, businesses grow and change, and sometimes what they want their customers to know about them changes too. It’s easy to forget about a listing on Yelp when you’re focused on updating your Google Business Profile Page. But a neglected listing could mean you’re sending confused or conflicting messages to potential patients.
With the Listing Management service, your practice can be confident it's represented accurately wherever patients interact with it.
How Listing Management Works
With the CECOP USA Marketing Platform, keeping all of your listings consistent has never been easier. Using the listings tool right in the dashboard, you can craft the perfect universal listing. Then all you have to do is hit submit, and your listing will automatically be updated everywhere, saving you all the time you’d normally spend updating each listing manually. No more worrying you didn’t miss any!
Sign up for the Listing Management service today and start cultivating less bounces and more bookings!
Online Appointment Scheduler
$79/month per location
Book Patients 24/7 With the Live Scheduler
Business Doesn’t Stop Outside Business Hours
Life sure would be perfect if patients only thought about booking eye care between the hours of 7 AM and 6 PM. Unfortunately, the internet has spoiled all of us with the “Always On” phenomenon. Whether they’re nightowls, extreme early birds or just unlucky enough to call you when your phones are busy, if patients can’t reach you when they’re ready to schedule an appointment, they’re likely to take their business elsewhere.
With the Real-Time Scheduler, you’ll never miss another patient appointment request again.
Book More Patients, Save More Time
The Real-Time Scheduler integrates with most EHRs to provide a smooth booking experience for your patients. Any time someone lands on your website, they’ll see an automatically generated list of available appointment slots right on the homepage. By clicking one and filling out their details, patients are able to schedule at their convenience. So even when you’re closed for the day, the customer service never stops. Best of all, the scheduler will automatically send out reminders to patients who’ve booked so your staff can focus on your practice instead of chasing down no-shows.
Never Miss an Opportunity
Because it integrates directly with your EHR, the Real-Time Scheduler knows patients have canceled appointments even before you do. But not to worry! It automatically re-posts canceled appointment times back onto your website for fewer blank spaces on your calendar and maximized revenue.
Sign up today to spend less time scheduling patients and more time seeing them!
Reach More Patients with a Stand-Out Website
A Simple Landing Page Isn’t Enough Anymore
Back in the days of yore, when AOL ruled cyberspace and Facebook was still some crazy idea a few guys in a college dorm room were musing about, throwing up a landing page with your practice name and contact details was enough. But websites aren’t just glorified phone book listings anymore. Now, they're more like digital window displays, and patients expect a lot more out of them before they decide to do business with you.
Make the Right First Impression
Per Google, it takes the average person less than one second to form an opinion about your website. That means you only have the briefest of moments to capture a sale when someone lands on your page. Considering many patients form opinions on how good a practice is based on how their webpage looks, poor design could really be hurting your patient growth. A professional optometry website puts you leagues ahead of the competition by helping you rise above the digital noise and lets patients know you’re the eye care expert.
A Professional Optometry Website
Getting a beautifully crafted website doesn’t have to break the bank. With the CECOP USA Marketing Platform, we build and host a mobile-first, optometry website for you that shows off your practice’s good side.
- A uniquely branded website
- Patient-centric design to boost conversions
- Pages to showcase accepted insurances, optical products and eye care services
- An easy way to edit your site on the fly through the CECOP USA Marketing Platform
- Troubleshooting and responsive technical support
Your website is the face of your practice. Attract more patients by giving it the care and detail it deserves with the CECOP USA Marketing Platform.
Professional Website with SEO
Rise in Search with Expert SEO
What’s the Difference Between a Full Waiting Room and an Empty Calendar?
About 140 pixels, give or take.
That’s the distance between listings on search engine result pages. It’s no secret that the higher you are in search, the more patients will find you. But it’s also no secret that getting a higher search ranking is about as easy as eating soup with a fork. To rank high, you need relevant content. To get relevant content, you need a lot of time on your hands.
Unfortunately for most optometry practices, there just aren’t enough hours in the day to see patients, run your practice and also optimize your website for search. That’s where the CECOP USA Marketing Platform comes in.
Turning “Definitely No” Into “Woah!” with SEO
With CECOP USA’s monthly SEO service, we’ll go through your website to make sure it’s following the most up to date SEO best practices to keep you ranking high and on your patients’ radar. Every month, we’ll add new, relevant content, optimized to increase the volume of traffic to your site and book more appointments.
You’ll never have to worry about trying to wrap your head around the latest Google algorithm update ever again. Whatever Google throws at you, we’ll take care of it so you can focus on what matters.
With CECOP USA’s monthly SEO service, your patients’ search is over. Sign up today and start filling your appointment books!
Google Ad Management
$250 monthly (*does not include Google Fees)
Stay Competitive with Google Ads
Pay Per Click (PPC) Ads are Your Secret Weapon
Fact: The more often potential patients see your practice in search results, the more likely they are to consider you for their eye care needs.
Organic SEO is all about helping you reach those higher ranks so more patients see you more often. But it doesn’t stop there. PPC ads are a way to send your organic SEO efforts into overdrive by purchasing spots at the top of search results pages for increased visibility.
Quite simply, there’s a way to guarantee your practice shows up when you want it to, especially in competitive markets where that extra search listing can make all the difference.
How Google Ad Management Works
Normally, running your own PPC ads requires a lot of time to research keywords, design landing pages, optimize content and spend effort bidding on search terms alongside other practices in your area. With Google Ad Management, that’s all done for you so you can stay focused on your practice.
Add even more appointments to your calendar with ease using Google Ad Management. Sign up today and start seeing more patients!
Google Business Profile
Included in Practice Growth Program $99/month
Google Business Profile Setup & Overhaul
The Single Most Important Piece of Your Online Presence
Google Business Profiles are how Google knows who you are and what you do. They contain important information like your services, location, contact information and a little summary about who you are. Your profile is what drives your local SEO listings. Whenever a Google search pulls up your practice in the three-pack, your Google Business Profile is what gets displayed. That’s why it’s so important to make sure they contain correct information at all times.
However, if you haven’t optimized, claimed or created your Google Business Profile, patients may not be able to find you.
How Google Business Profile Setup & Overhaul Works
If you’ve yet to create a Google Business Profile for your practice, CECOP USA will do it for you. We can also help you claim your Profile if someone else has set one up under your name, but you don’t have access.
After your Profile is up and running, we’ll optimize it using current SEO best practices so you can get the most out of it.
- An optimized business description to tell your patients and Google what you do
- Categories setup to place you in the correct industry for search
- Add images of the practice (you’ll need to provide these)
- Add your services to your Profile
- Add your products to your Profile (eyewear brands, etc.)
- Add attributes to be displayed on your Profile such as COVID-19 health & safety measures
Your Google Business Profile is how patients find you. Incorrect information on your profile could mean Google doesn’t know where to place you in search. Take control of how Google sees you with CECOP USA’s Google Business Profile Setup & Overhaul service and start booking more patients today.