Hard as it is, implementing online marketing strategies is essential to any optometry practice. Businesses that invest in this specific sector have been proven to prosper, while those who resist tend to get left behind.
So, if you’re looking for more opportunities to grow and change your practice right now, start using some tactics to refresh or innovate with the tools and techniques in your digital optometry marketing strategy.
We at CECOP propose these five essential practices that are crucial for attracting not only loyal customers but also getting new ones’ attention, converting them to potential customers and making sure they leave happy and return as trusted regulars. If you want to grow your optometry practice quickly and guarantee sustainable growth, keep reading this post.
5 essential digital marketing techniques for optometry practices
When you’re developing your business and working to get new customers, there are many challenges you may face. We’re here to inspire you and help you adapt to the new way of doing business.
Below you’ll learn more about optometry marketing ideas you can implement in 2023 to attract the perfect customers and keep them loyal to your practice.
Remember, as an eye care professional your goal is always to understand the consumer and make them the focus of your business. And by executing these practices you can be sure you’ll be doing just that.
Add an online shop to your website
You sell glasses, frames and contacts at your optometry practice, so why not online too? Today, many people choose to do most of their shopping online and this sector isn’t immune to that. So, add an online shop to your website. You’ll make the experience more convenient and comfortable for your customers.
In the online shop, you can present new products, special deals or discounts for new customers. In addition to the opportunity for potential customers to learn more about you, you’ll also see other important benefits like:
- Customers can place their orders 24 hours a day, 7 days a week.
- You can monitor the metrics for where customers click, what they purchase and how often. It will show you which products are most in demand and which ones are purchased by your regular customers.
- Greater availability: remember, a physical shop is limited to the customers in its local area who can come in person. When you sell things online, your potential customer base is much larger.
Your website should be smartphone compatible
Did you know that more than half of all Internet traffic today is on phones? So it is essential that your potential customers don’t have a bad experience visiting your website or online shop. Because the average person spends less than three seconds on a website. If it doesn’t load quickly or they can’t easily find what they’re looking for, they’ll just leave.
Make sure your site loading time, local listings and reviews are all outstanding so they don’t affect your sales negatively.
If you have an online shop, it’s a good idea to add a catalog of the products you offer on your website. This will help your customers find you not only for your services, but also for your products. A catalog that is broken down by type of product, brands, deals and prices, is very useful if you also offer home delivery or in-store pickup.
Post customer satisfaction surveys
Lots of people check what past customers think of a business and how satisfied they were before choosing where to make their next purchase. Regularly posting customer reviews attracts potential customers and boosts your search engine ranking.
So, use your website to send out an automated request for customers to rate you after each visit.
Have you ever gone to a website and found an icon floating on the screen inviting you to chat? That’s a Webchat icon and approximately 63% of users say they go back to a website where they used it on their first visit.
This tool, which is becoming more and more popular due to all the functions it offers companies, is the perfect option as a communication channel for your optometry practice. It allows you to handle sales related questions and support without customers having to leave the page.
With these ideas, you’ll be able to put together a great digital optometry marketing plan, well planned and executed. That way, you’ll be able to benefit from the greater visibility of your optometry practice, improve your brand recognition and set yourself apart from other businesses in the sector by offering more communication channels.
Plus, if you want to learn more about new optometry marketing ideas, remember you’ll find everything you need to know about this subject on our website. In another post, we explain the three best optical shop marketing ideas in detail.