DigitalOptometrics, US Optical and Essilor Instruments Partnership

NEW YORK—CECOP USA, the global independent optical association, announced today that it has entered into an exclusive partnership with Digital Optometrics. The partnership aligns with CECOP USA’s aggressive strategy for growth, which includes forming alliances with the largest and most innovative brands that deliver value to optometrist and optician Members.

The two companies are launching a unique solution offering state of the art technology that enables optometrists to perform remote eye exams in a contactless matter that is perfect for the current fight against COVID-19.

Ignacio Macias, CEO of CECOP North America (formerly Combine Buying Group Inc.), said: “We are delighted to help our Members serve patients that do not wish to visit an optometrist or optical store for an eye examination due to the close contact an exam typically entails. With our new program in collaboration with our brand partners, CECOP Members will have a unique and exclusive opportunity to lead the fight against COVID-19. Designing programs like this one is the essence of the CECOP value proposition.”

“We are excited to have formed a strategic vendor relationship that enables CECOP USA to offer Members our remote comprehensive eye health and vision analysis system at an outstanding value,” said Howard S. Fried, O.D., President of DigitalOptometrics LLC. “Our solution empowers optometric providers to deliver a quality eye exam and a safe and comfortable telehealth experience with social distancing between patient and eye care professional.”

US Optical has a lab service agreement with CECOP that provides favorable financing, rebates and discounts on lenses as well as equipment upgrades.

“At US Optical, we have built our business on providing services that help our customers differentiate.  We are happy to provide a solution that allows the independent eye care professionals that are CECOP USA Members to stand out from the crowd,” said Dan Tedeschi, Vice President of Sales, US Optical LLC.

CECOP is a global association delivering collective buying power, operational best practices, strategic solutions and other services to 4,500 independent opticians and optometrists and more than 120 brand partners around the world. CECOP helps Members effectively manage their businesses and grow customer loyalty; it also helps partner manufacturers in the optical space reach, build brand awareness and grow business with an active group of buyers.

Optical professionals can become Members of CECOP at no cost and then take advantage of the DigitalOptometrics platform and special equipment financing offer through CECOP by going to or by calling 1-800-676-2010.


CECOP is the leading global association of independent opticians and optometrists, delivering collective buying power, operational best practices, strategic solutions and other services to 4500 members and more than 120 brand partners across Europe and Latin America. CECOP is expanding globally, with operations in Spain, Portugal, Italy, England, Ireland, Brazil, Colombia and the United States.

Founded in 1996 by the visionary Jorge Rubio, CECOP has stood apart for its real and revolutionary commitment to the needs of professionals in the independent and entrepreneurial sector of the optical market.  At the heart of the firm’s DNA and powering its success are CECOP’s core values: collaboration, excellence, flexibility, commitment, innovation and ethics.

CECOP is committed to driving the transformation and profitability of a global community of optometrists through proven, best-in-class business practices, strategic expertise, operational management, training, and scaled purchasing power with premier suppliers.

About DigitalOptometrics

DigitalOptometrics is a technology company that has developed new optical software which permits Patients at an optical exam location to receive a “comprehensive eye examination” performed by a licensed and skilled optometrist from a location remote from the optical exam site and includes the use of a live remote video conference between Optometrist and Patient. The system is sometimes referred to as Tele-Health or Tele-Optometry

About US Optical

US Optical LLC, The Fastest Lab in America!™, has been providing wholesale optical lenses to the independent eye care community since 2008.  It was built around the philosophy of servicing the entire U.S. with overnight uncut lenses with no-glare coating.  As early adopters of digital freeform lenses, they offer a wide variety of lens designs to meet all your patient needs, plus fast delivery. An impressive production capacity coupled with their dedicated and knowledgeable customer service team distinguishes US Optical among other wholesale optical laboratories.

About Essilor Instruments

Essilor Instruments is a leader in the development of modern solutions and technologies for eye care professionals throughout the world.  Our goal is to provide to our customers the equipment and services that will meet their business needs and help them build a trustful relationship with their patients, thanks to a thorough understanding of local business needs and each practice area as well as our worldwide presence.  With constant innovation from our R&D to meet these challenges, we have achieved a worldwide leading position in several categories such as finishing, refraction, diagnostic equipment, vision screening, and PD measurement to meet your daily expectations.

Press Contact:
Indestructible Concepts, Inc.

More Information:


CECOP Member Relations: 1-800-676-2010