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3 Great Promotional Ideas to use in an Optical Business
In such a competitive field as the optical industry, offering customers promotions is a crucial strategy to set yourself apart and boost your sales. This is why we are offering 3 great ideas to use in an optical business. Buy one, get one free This classic, but very practical promotion helps clear stock, which is…
Read More3 Best practices in optometry billing
There are huge benefits to applying best optometry billing practices, including the savings that come from efficient management, ensuring a steady income stream to allow for growth, and expanding and improving customer service. And it’s important to remember that small billing errors can have a big impact, including financial losses. At CECOP USA we offer…
Read More5 optometry marketing techniques
Hard as it is, implementing online marketing strategies is essential to any optometry practice. Businesses that invest in this specific sector have been proven to prosper, while those who resist tend to get left behind. So, if you’re looking for more opportunities to grow and change your practice right now, start using some tactics to…
Read MoreHow to gain efficiency in your optometry practice
Making your optometry practice more efficient is a question of designing a good strategy that allows you to use technology to automate processes, train your staff and not waste resources. At CECOP USA we have over 25 years of experience helping our members boost their optical efficiency. And today, on our blog, we’ll share some…
Read More3 best optical shop marketing ideas
The biggest problem many optical practices face is getting new customers through the doors. Because, with so many internal tasks to be done, it’s often hard to sit down and think up new ideas and tactics to attract quality customers to your practice. However, this is a key part of the business because, in this…
Read MoreHow to grow your optical business
The optometry industry is always changing, and quickly. Customers are more and more demanding, and that means optical practices have to offer competitive prices and quality every day. To stay ahead of the competition and attract new customers, it’s important to find and implement new ways to grow your optical business. To achieve this much-wanted…
Read More5 Tips To Improve Cash Flow for Independent Optometry
Independent Optometry is an essential part of community eye health. Owning and managing an Independent Optometry practice allows the opportunity to create wealth and leave a legacy for generations to come. To achieve success in both patient care and entrepreneurship, it is imperative to balance focus in both areas. It can be easy to fall…
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