Social Media Marketing for Optometry

Social media marketing for optometry

Social media marketing for an eyecare practice is a key factor in making your office known among the public, attracting more customers, and therefore boosting sales. Social media have many advantages as a way to reach audiences who may turn into potential patients, but perhaps the most important one is that they offer the possibility…

Read More

3 Great Promotional Ideas to use in an Optical Business

promotional ideas for optometrists

In such a competitive field as the optical industry, offering customers promotions is a crucial strategy to set yourself apart and boost your sales. This is why we are offering 3 great ideas to use in an optical business. Buy one, get one free This classic, but very practical promotion helps clear stock, which is…

Read More

3 Best practices in optometry billing

Preson calculating optometry billing

There are huge benefits to applying best optometry billing practices, including the savings that come from efficient management, ensuring a steady income stream to allow for growth, and expanding and improving customer service. And it’s important to remember that small billing errors can have a big impact, including financial losses. At CECOP USA we offer…

Read More

5 optometry marketing techniques

optometry marketing

Hard as it is, implementing online marketing strategies is essential to any optometry practice. Businesses that invest in this specific sector have been proven to prosper, while those who resist tend to get left behind. So, if you’re looking for more opportunities to grow and change your practice right now, start using some tactics to…

Read More

How to gain efficiency in your optometry practice

efficiency in your optometry practice

Making your optometry practice more efficient is a question of designing a good strategy that allows you to use technology to automate processes, train your staff and not waste resources. At CECOP USA we have over 25 years of experience helping our members boost their optical efficiency. And today, on our blog, we’ll share some…

Read More

3 best optical shop marketing ideas

optical shop marketing ideas

The biggest problem many optical practices face is getting new customers through the doors. Because, with so many internal tasks to be done, it’s often hard to sit down and think up new ideas and tactics to attract quality customers to your practice. However, this is a key part of the business because, in this…

Read More

How to grow your optical business

How to grow your optical business

The optometry industry is always changing, and quickly. Customers are more and more demanding, and that means optical practices have to offer competitive prices and quality every day. To stay ahead of the competition and attract new customers, it’s important to find and implement new ways to grow your optical business. To achieve this much-wanted…

Read More

5 Tips To Improve Cash Flow for Independent Optometry

Statement of Cash Flows

Independent Optometry is an essential part of community eye health. Owning and managing an Independent Optometry practice allows the opportunity to create wealth and leave a legacy for generations to come. To achieve success in both patient care and entrepreneurship, it is imperative to balance focus in both areas. It can be easy to fall…

Read More