Is an optical business profitable?
We would like to share some tips on how to make it profitable and how to overcome this initial fear. You just need to follow a few good practices that don’t leave any margin for error. Today, we’re giving you a simple guide on how to optimize your optical business. 5 Essential Practices to Make…
Read More3 Best practices in optometry billing
There are huge benefits to applying best optometry billing practices, including the savings that come from efficient management, ensuring a steady income stream to allow for growth, and expanding and improving customer service. And it’s important to remember that small billing errors can have a big impact, including financial losses. At CECOP USA we offer…
Read More5 optometry marketing techniques
Hard as it is, implementing online marketing strategies is essential to any optometry practice. Businesses that invest in this specific sector have been proven to prosper, while those who resist tend to get left behind. So, if you’re looking for more opportunities to grow and change your practice right now, start using some tactics to…
Read MoreHow to gain efficiency in your optometry practice
Making your optometry practice more efficient is a question of designing a good strategy that allows you to use technology to automate processes, train your staff and not waste resources. At CECOP USA we have over 25 years of experience helping our members boost their optical efficiency. And today, on our blog, we’ll share some…
Read MoreBest practices in optometry management
Successful optometry management takes more than just keeping a careful watch over your patients’ eye health. You also have to be a strong leader with a view to constant growth. Otherwise, it’s hard to get your business to prosper the way you’ve imagined ever since you set out on this great professional adventure. If you…
Read More3 best optical shop marketing ideas
The biggest problem many optical practices face is getting new customers through the doors. Because, with so many internal tasks to be done, it’s often hard to sit down and think up new ideas and tactics to attract quality customers to your practice. However, this is a key part of the business because, in this…
Read MoreOptometry billing and coding
Running a successful optometry practice takes much more than just patient care. It takes a long time to understand the complex billing and coding processes an optometry practice requires. Among other issues, it is essential to understand how medical insurance, claims, reimbursements and billing work. Plus, it’s also crucial to understand the difference between medical…
Read MoreHow to grow your optical business
The optometry industry is always changing, and quickly. Customers are more and more demanding, and that means optical practices have to offer competitive prices and quality every day. To stay ahead of the competition and attract new customers, it’s important to find and implement new ways to grow your optical business. To achieve this much-wanted…
Read MoreTips for Buying an Optometry Practice
Optometry practices are part of a market that moves millions of dollars every year. It is a business model that is booming and expected to grow even more over the coming years, mainly because more people need corrective lenses for their daily lives. If you’re planning to buy a practice, you already know that it…
Read MoreTechnology for Independent Optometry Cash Flow Management
We know that cash flow is the heartbeat of a successful Independent Optometry practice. Positive cash flow leads to achieving your ultimate goals: optimal patient care, satisfaction, retention and even practice growth or expansion. Negative net cash flow leads to tough decisions including undesirable steps such as reducing staff, low inventory, and cutbacks on marketing,…
Read More