5 advertising ideas that every Eyecare Professional has to put into practice
Advertising is an essential resource in running a successful business in a competitive field like optometry. This is why we’re giving you five advertising ideas that every Eyecare Professional has to put into practice. As you will discover below, some of these ideas are highly innovative and refer to cutting-edge online marketing strategies, while others…
Read MoreKeys to successful optical inventory management
In the dynamic world of eyecare, effective inventory management can directly influence customer satisfaction and the efficient running of your business. Keeping your inventory organized and up to date guarantees that products are available when customers need them, but also contributes to reducing costs, minimizing losses, and increasing profit. Remember, from sunglasses and contact lenses…
Read MoreThe Role of Consolidated Billing in Independent Optometry
What is Consolidated Billing? Consolidated billing is a significant efficiency driver for businesses of all sizes and is quite popular in health care. At its foundation, it is the method of combining multiple invoices received by a business from multiple vendors into one single invoice. In “normal” operations, businesses receive individual invoices from a variety…
Read MoreWorking On, Not In, Your Optometry Practice
Effectiveness of Outsourcing Perhaps the most critical mission of any small business owner in the economy of today is growth – profitable growth. Widespread advancements in technology, product development and innovations, changing consumer behaviors, and transformations in staff expectations and needs are but just a few of the realities that business owners must deal with…
Read MoreTop 5 Reasons Independent Optometry Practices Should Consolidate Their Bills
The Value of Consolidated Billing Nobody understands the value of operational efficiency so much as a small business owner, particularly when the owner is both a business owner/operator AND a provider of services. Independent Optometry Practice owners must constantly balance the day-to-day operational management of the practice along with staying current on best practices for…
Read MoreSocial Media Marketing for Optometry
Social media marketing for an eyecare practice is a key factor in making your office known among the public, attracting more customers, and therefore boosting sales. Social media have many advantages as a way to reach audiences who may turn into potential patients, but perhaps the most important one is that they offer the possibility…
Read More3 Great Promotional Ideas to use in an Optical Business
In such a competitive field as the optical industry, offering customers promotions is a crucial strategy to set yourself apart and boost your sales. This is why we are offering 3 great ideas to use in an optical business. Buy one, get one free This classic, but very practical promotion helps clear stock, which is…
Read MoreHow to improve your optical business
Every day, eye care specialists and optical business owners ask themselves how to generate more sales. When working to improve customer experience, we recommend implementing a few practices that are proven to have a positive impact on a business. At CECOP we want you to understand first-hand how to improve the service at your optical…
Read MoreMyopia Management Updates
Myopia management has become increasingly sought-after in optometry clinics due to the sharp rise in this condition in recent decades. Today, around 41.6% of Americans suffer from myopia, compared to 25% in 1971. There are several reasons for this increase, including a mix of environmental factors and changing habits, primarily during childhood. Fortunately, this condition…
Read MoreIs an optical business profitable?
We would like to share some tips on how to make it profitable and how to overcome this initial fear. You just need to follow a few good practices that don’t leave any margin for error. Today, we’re giving you a simple guide on how to optimize your optical business. 5 Essential Practices to Make…
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