How to improve your optical business

how to improve optical business

Every day, eye care specialists and optical business owners ask themselves how to generate more sales. When working to improve customer experience, we recommend implementing a few practices that are proven to have a positive impact on a business. At CECOP we want you to understand first-hand how to improve the service at your optical…

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Myopia Management Updates

Doctor managing a myopia patient

Myopia management has become increasingly sought-after in optometry clinics due to the sharp rise in this condition in recent decades. Today, around 41.6% of Americans suffer from myopia, compared to 25% in 1971. There are several reasons for this increase, including a mix of environmental factors and changing habits, primarily during childhood. Fortunately, this condition…

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Is an optical business profitable?

Person watering a plant reflecting the benefit of an optical business

We would like to share some tips on how to make it profitable and how to overcome this initial fear. You just need to follow a few good practices that don’t leave any margin for error. Today, we’re giving you a simple guide on how to optimize your optical business. 5 Essential Practices to Make…

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3 Best practices in optometry billing

Preson calculating optometry billing

There are huge benefits to applying best optometry billing practices, including the savings that come from efficient management, ensuring a steady income stream to allow for growth, and expanding and improving customer service. And it’s important to remember that small billing errors can have a big impact, including financial losses. At CECOP USA we offer…

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5 optometry marketing techniques

optometry marketing

Hard as it is, implementing online marketing strategies is essential to any optometry practice. Businesses that invest in this specific sector have been proven to prosper, while those who resist tend to get left behind. So, if you’re looking for more opportunities to grow and change your practice right now, start using some tactics to…

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How to gain efficiency in your optometry practice

efficiency in your optometry practice

Making your optometry practice more efficient is a question of designing a good strategy that allows you to use technology to automate processes, train your staff and not waste resources. At CECOP USA we have over 25 years of experience helping our members boost their optical efficiency. And today, on our blog, we’ll share some…

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Best practices in optometry management

optometry management

Successful optometry management takes more than just keeping a careful watch over your patients’ eye health. You also have to be a strong leader with a view to constant growth. Otherwise, it’s hard to get your business to prosper the way you’ve imagined ever since you set out on this great professional adventure. If you…

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3 best optical shop marketing ideas

optical shop marketing ideas

The biggest problem many optical practices face is getting new customers through the doors. Because, with so many internal tasks to be done, it’s often hard to sit down and think up new ideas and tactics to attract quality customers to your practice. However, this is a key part of the business because, in this…

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Optometry billing and coding

Optometry billing and coding

Running a successful optometry practice takes much more than just patient care. It takes a long time to understand the complex billing and coding processes an optometry practice requires. Among other issues, it is essential to understand how medical insurance, claims, reimbursements and billing work.  Plus, it’s also crucial to understand the difference between medical…

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How to grow your optical business

How to grow your optical business

The optometry industry is always changing, and quickly. Customers are more and more demanding, and that means optical practices have to offer competitive prices and quality every day. To stay ahead of the competition and attract new customers, it’s important to find and implement new ways to grow your optical business. To achieve this much-wanted…

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